HKUST Professor
Joon Nak Choi, also known as JC, is an accomplished academic and entrepreneur currently serving as an Adjunct Assistant Professor at the Hong Kong University of Science and Technology (HKUST) and as an Advisor to the MSc in Business Analytics program. He has held visiting professorships at prestigious institutions such as Stanford University and NYU Shanghai. With a Ph.D. in Sociology from Stanford, Choi’s research focuses on social network analysis, automation, and the intersection of technology and business strategy.
As a founder of two data science startups, Zectr and Learnovate, he has successfully integrated machine learning and artificial intelligence into market research and educational technology. Learnovate aims to enhance educational outcomes through AI-assisted grading and personalized learning solutions. Choi’s insights have been featured in major publications like the MIT Technology Review and the South China Morning Post, reflecting his influence in both academia and industry.
His diverse background includes experience as a management consultant and a chief scientist at a Silicon Valley startup, showcasing his ability to bridge the gap between theoretical research and practical application. Joon Nak Choi continues to impact education and business through innovative approaches to technology integration.
Joon Nak Choi is an Adjunct Assistant Professor at HKUST and a founder of Learnovate, focusing on AI in education. With a Ph.D. from Stanford, he combines academic expertise with entrepreneurial experience, driving advancements in data science and market research through his startups.